The Problem
Shapes Total Fitness for Women goal was to stay top of mind with Women 25--54 and to consistently increase their number of members.

The Plan
Shapes utilizes on-air and online elements to consistently get their message out to potential gym members. Through online contesting, Shapes receives permission-based leads from Magic listeners who want to learn more about Shapes, many of which have turned into memberships.

The Process
Shapes utilizes several different types of media to reach their target customer. Through radio, Shapes has been able to do traffic-driving contesting which provides concrete leads to each location in the market. Magic has become an invaluable partner in Shapes marketing process.

The Performance
Shapes continues to see the value of reaching the Magic listener on-air and online to maintain a successful business and keep their membership numbers growing. By maintaining a consistent message, Shapes is able to stay "top of mind" with their target audience.